Marketing Gems
Heard some fantastic speakers in the last few weeks, and am finally catching up on my notes about marketing and association membership. I thought I’d share some of the highlights in the simplest, most effective way I know how. (Thanks Stephanie Hay!)
Don’t: Just direct them to a website
Do: Check to see if your directions and process is intuitive
Don’t: Mass market
Do: Mass customization
Don’t: Write generic descriptions
Do: Create specific content
Don’t: Write for everyone
Do: Write for one specific person
Don’t: Assume they know what to do
Do: Tell users what they should do
Don’t: Make them read mission statements
Do: Tell them about the outcomes/results
Don’t: Write a generic summary
Do: Boil it down to the specifics
Don’t: Forget to pay attention to how they want information presented
Do: Pay attention to how you present information
Don’t: Use generic surveys to gather data
Do: Use intensive research and focus groups to help make decisions
I hope you found these useful. If you’re looking for more marketing and content Do and Don’t scenarios, check out the recorded talks by the UX designer Stephanie Hays.
